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The successful entrepreneur Guidebook

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The Entrepreneur's Guidebook will help any entrepreneur who wants to grow and develop both their business and themselves. Based on research at Cranfield School of Management, where the accounts of some 15,000 firms have been analysed, the authors have distilled the very essence of how to achieve profitable growth. They've also charted all the problems owner-managed firms are likely to encounter, and suggest ways to anticipate and resolve them. Packed with assignments and useful case studies, it will help any entrepreneur answer these key questions:

Where is the business now - what are its strengths and weaknesses?

Where can the business go from here - what strategies can be pursued?

How do I create the complete business plan and achieve my growth objectives?

The Entrepreneur's Guidebook has helped hundreds of participants on the Business Growth and Development

Programme realize their ambitions. Many of their businesses have grown spectacularly while others have raised millions in new capital to fund expansion. Now everyone can achieve those goals.

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