The pre-eminent strategy text in the field on both sides of the atlantic has been significantly updated and revised in its latest edition. Introducing students, especially mba candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice. The new edition provides a fully updated analysis of competitive advantage at business and corporate level. · part i introduction. · part ii the tools of strategy analysis. · part iii the analysis of competitive advantage. · part iv business strategies in different industry contexts. · part v corporate strategy.